Laser focus on selling a niche product not only produces great book sales but permits the self-published author to ignore many unproductive industry best practices. Self-published authors are working hard to implement a good marketing plan to reach new customers. There are great elements of a marketing plan to include writing articles, blogs, podcasting, creating […]
Asking for book reviews? Proceed with caution Read More »
As self-published authors, we\’ve probably asked the same questions: of how to become a successful author and how do I make a lot of money doing so. I\’m beginning to realize that the questions of how do I become a best selling author and how do I get rich end up having different answers. The
How authors really get rich Read More »
In a separate article I explained that some authors may decide to publish their books with a publishing company instead of using Amazon Kindle Direct Publishing. If you are an author, consider finding a small publisher to help you through the process. Keeping in mind that when I say publisher, I\’m not talking about submitting
Should authors pay for publishers for their services? Read More »
Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary
Why authors might choose to work with a publisher instead of publishing themselves Read More »
Social Networking Activities Let me begin by saying that I no longer market heavily through social media. I found that in my niche, my customers used social media for the social aspect, but typically do not respond to ads, sign up forms or sales pitches. Most marketing books will encourage that activity, but I don’t
How Niche Authors Should Use Social Media. Read More »
Social media is a great platform for building business relationships. However, it is not a great place to sell your books. Hear me out please. There are very successful authors doing business on social media, but they are experiencing success with training and coaching. Not running book ads. I do sell a lot of books
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Build Trust-Build a Platform Just because your book is the only one available, it doesn’t mean people will buy it. No matter how hot the topic, you’ve still got to do the marketing of not only the book, but of yourself as the expert. Even if you have an incredible book, it will fail without
Good Book Plus Good Marketing Read More »
What I love about my specialized market is that customers are hungry for knowledge. Many seek me out because of the articles I’ve written and the local training I give. My newsletters, blogs, website, and social networking posts all point to the different methods I use for helping others understand our industry. For example, when
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